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AI Visibility Audit
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Prepared by saigon.digital · August 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your ideal clients, high-performing executives navigating burnout, identity, and purpose, are now asking AI which leadership coach to hire. This audit reveals exactly where you stand, who's winning that conversation, and what to do about it.
Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where No, Really stands in the AI search era, and the opportunity cost of the current gap.
Gene Lee built a remarkable career at Nike, scaling digital experiences from $250M to $12B and launching products used globally. His coaching practice, No, Really, helps corporate overachievers and creative leaders find purpose and authentic leadership. The brand story is compelling, the credentials are world-class, and the philosophy is differentiated. Yet when executives in Portland ask ChatGPT, Perplexity, or Google who the best leadership coach is, No, Really doesn't appear at all. Competitors like Reboot (DR 62), Arden Coaching (DR 35), and Leadership Coach Group (DR 25) dominate every AI recommendation. Your DR of 0 and zero organic keywords mean AI platforms have no content signals to draw from. The expertise is real, but the digital footprint doesn't exist yet, and that's actually good news: it means the upside is enormous.
We tested how No, Really appears when potential coaching clients ask AI tools to recommend executive coaches in Portland. Here's what we found across all four major platforms.
ChatGPT does not mention No, Really or Gene Lee in any executive coaching queries. It recommends Reboot, Leadership Coach Group, and Arden Coaching, all of which have deeper content and higher domain authority.
Google's AI Overview snippets for Portland executive coaching queries surface Clutch.co rankings, The Manifest listings, and competitor websites. No, Really does not appear in any tested overview.
Perplexity draws from directory listings, review sites, and content-rich coaching websites. With no blog content or third-party directory presence, No, Really has no signals for Perplexity to reference.
Gemini relies on Google's index and authority signals. With DR 0 and zero indexed keywords, there is no content for Gemini to surface in leadership coaching recommendations.
0 / 4 platforms mention No, Really in any leadership coaching query. The brand is currently invisible across the entire AI recommendation ecosystem.
Thought leadership articles, client success stories, directory listings (Clutch, The Manifest, G2), "best executive coach Portland" comparison content, FAQ-rich service pages, structured data (LocalBusiness, Person schema), and confirmed AI crawler access. These are the signals that create visibility from zero.
We ran the exact searches your ideal clients use when asking AI and search engines for an executive coach. Here's who appeared, and whether No, Really was in the answer.
No, Really does not appear in any of the four tested queries across Google AI Overviews. Even the final query, which directly matches Gene's niche (creative leaders, authenticity, burnout recovery), surfaces five other coaches instead. The common thread: every competitor that appears has either content-rich websites, directory listings, or both. No, Really has neither.
Gene's positioning is genuinely unique in this market: a Nike executive who scaled $250M to $12B, now coaching corporate overachievers through identity and purpose work. No other Portland coach has this combination of tier-one corporate credentials and deeply personal coaching philosophy. That's a powerful story, but it needs to be told in formats AI can find, read, and recommend: articles, guides, case studies, and structured data.
These are the coaches and firms currently winning AI recommendations in your market. Understanding why they're cited, and you're not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| No, Really You | 0 | Not Cited | Not Appearing | Not Cited | Audit target |
| Reboot | 62 | Cited | Appearing | Cited | Massive content library, thought leadership blog, Fortune 50 client portfolio, strong media mentions and podcast presence |
| Arden Coaching | 35 | Cited | Appearing | Partial | Location-specific landing pages ("Executive Coaching Portland"), deep blog content, Clutch and directory listings |
| Leadership Coach Group | 25 | Partial | Appearing | Partial | "Top 5 Executive Coaching Companies in Portland" comparison pages, science-based positioning, Google 5-star rating |
| ALDI Coaching | 7 | Not Cited | Appearing | Not Cited | Strong local SEO, "Executive Coaching Portland" keyword-optimised pages, signature methodology branding ("6-in-6 Method") |
| Bridgeline Coaching | 4 | Not Cited | Appearing | Not Cited | Portland-specific location page, tailored industry-specific messaging, appears on Clutch and directory sites |
Badge key: Cited Partial Not Cited DR and AI status sourced from Ahrefs API + live AI query testing, August 2026.
These are the highest-leverage changes No, Really can make right now to start appearing in AI-generated recommendations within 30 to 90 days.
Create 8 to 12 foundational articles targeting the queries AI models answer: "how to find the right executive coach in Portland", "leadership coaching for Nike alumni and tech leaders", "burnout recovery for corporate overachievers: a coach's perspective". Include Gene's Nike story, frameworks, and anonymised client transformations. This is the single most important move: it gives AI platforms something to cite. Competitors like Reboot and Arden win because they have this content layer. You don't, yet.
AI platforms like Perplexity and ChatGPT heavily weight directory and review sites when recommending service providers. Create verified profiles on Clutch.co, The Manifest, LinkedIn Services, and Noomii. Request reviews from past clients. Leadership Coach Group appears in AI results largely because of its Clutch ranking and Google reviews. These listings build DR, create backlinks, and provide structured third-party validation.
Add an llms.txt file to the domain root summarising Gene's credentials, coaching philosophy, target clients, and Nike background. Review Squarespace's robots.txt settings to ensure GPTBot, ClaudeBot, and PerplexityBot have clear access. Implement Person and LocalBusiness schema on the about and coaching pages. These technical foundations cost nothing but ensure that when content is published, AI platforms can immediately discover and index it.
While auditing your AI visibility, we also looked at your website and technical infrastructure. Here are the most impactful issues we found.
The site at noreallyreally.com consists of three pages: Home, Coaching, and About. There is no blog, resource hub, article archive, or client case studies section. For a service-based business where trust and expertise drive purchasing decisions, this is the most critical gap. Every competitor that appears in AI results, from Reboot to Arden Coaching, publishes regular thought leadership content. Squarespace includes a built-in blog engine, so adding this section requires no platform migration.
The /coaching page describes Gene's methodology and philosophy in compelling narrative form, but contains zero client testimonials, case studies, outcome metrics, or social proof of any kind. For a high-ticket service (executive coaching typically runs $5,000 to $25,000+), prospective clients need validation beyond the coach's own narrative. This also means AI platforms find no third-party endorsement signals when evaluating whether to recommend the practice.
The Squarespace-generated robots.txt at noreallyreally.com/robots.txt lists GPTBot, ClaudeBot, and Google-Extended as user agents, with broad "Disallow: /*" patterns applied globally. While this is standard Squarespace configuration (not a custom choice), the net effect is ambiguous: it may be preventing AI crawlers from indexing the site's content. Reviewing and customising these rules, or adding explicit "Allow" directives for key pages, would ensure AI platforms can read and recommend your content.
This audit shows the problem. We have a clear strategy to fix it, and the opportunity to transform how No, Really shows up across AI, search, and the web.
Gene Lee's story, from scaling Nike's $12B digital business to coaching leaders through identity and purpose, is one of the most compelling in the Portland coaching market. The credentials are world-class. The philosophy is differentiated. What's missing is the digital visibility layer: a content-rich website, AI-optimised pages, editorial authority, directory presence, and the technical foundations that make it all discoverable. We build all of it, then keep it growing.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price engagement covering: website repositioning and content architecture on Squarespace, 8 to 12 foundational thought leadership articles and buyer guides, AI crawler access audit and llms.txt implementation, structured data (Person, LocalBusiness, FAQ schema), directory profile creation (Clutch, The Manifest, LinkedIn Services, Noomii), and a full technical SEO overhaul. This is the sprint that takes you from invisible to discoverable.
After the sprint, we keep it growing: monthly content creation and thought leadership articles, continued directory and editorial placements, AI visibility monitoring across all four platforms, ongoing SEO optimisation, website maintenance and Squarespace support, and performance reporting. This is how a one-time build becomes sustained competitive advantage.
Reboot (DR 62) already dominates AI coaching recommendations nationally. Arden Coaching (DR 35) owns the Portland local search. Leadership Coach Group is building comparison content that AI models cite verbatim. Every month you wait, these competitors accumulate more content, more backlinks, and more AI authority. The window to establish No, Really as the go-to coach for corporate overachievers is open now, but it narrows as competitors continue to build.